Type of Publication

I will now analyse 5 different types of magazine, looking at there layout, style and content.

American Cinematographer

Filmmaker

 Sight & Sound

Empire

 Total Film

In the Magazines:

• Front Covers - front covers of mainstream, fan-friendly film magazines, such as Total Film, Empire, Hotdog and Filmstar are used to promote upcoming film releases and are an essential part of a films marketing campaign (particularly as this type of promotion is free).

These magazines mostly feature big-budget Hollywood films (which my film is meant to replicate), though they may make reference to American independent films and British films.

• Features - usually running over many pages, this is the dominant from of journalism in the publication. They include:

1. Pictures: some from the press pack including image from the film itself, plus images 'on set' and pictures of the case/crew.
2. Discussions: with cast and crew members regarding their experiences of the making of the film
3. Box-outs: which include release dates, certificate, background, information about cast and crews previous films, genre and budget.

• Interviews - most interviews will be conducted with stars or directors - the people involved in the film who are most instantly recognisable to the readers/audience. Occasionally there maybe interviews with more obscure members of the crew such has composers, producers or cinematographers (though these are more likely to appear in highbrow magazines such a Sight & Sound, or trade journals such a Screen International. 

• Reviews - reviews are central to the success of certain types of films and positive reviews create a buzz around the film which production/distribution companies hope will lead to positive word of mouth. Reviews appear in magazines just in advance pf the film's release, and positive comments of high star ratings will often be used in future promotional material.

• Previews - often found at the front of the magazines, previews offer tantalizing bits of information to the audience, well in advance of a film release (often up to a year before the film comes out, and sometimes longer). Previews are often light on information but will inform readers about cast and crew choices, and possible release dates. Previews are often dominated by images in an attempt to generate interest for the audience.

• Posters/Adverts

Magazines such as Sight & Sound, which covers the British film industry and World Cinema rather than Hollywood, is less likely to feature promotional material so obviously. The readership is much small and the audience is best described as niche. 

Other film magazines may also target a niche or specialist market - magazines such as Neon have a retrospective fell and are more likely to include articles on older 'classic' films rather than contemporary cinema. American Cinematographer is an example of this.

Taking all of this into account, it is obvious that Blueprint will be promoted by a mainstream magazine like Empire or Total Film. It is a hollywood style film, with big stars, big budgets and a big marketing campaign.