It is very important to create a sense of
continuity between all the media products. I have done this where I can in all
of my media products but have chosen not to on certain parts.
The title font I used for my poster and my
teaser trailer is the same. The font ‘Dyslexia’ is used to show the title
‘Blueprint’ on both media products. This means that when the audience is
watching the trailer or see the poster, they associate that font with the film.
So even if you are driving past the poster and see that same font, you think
back to the trailer and if they felt they wanted to see it. However, the
magazine cover did not use the same font. The magazine is independent of the film,
it is a media product used to review and discuss the film industry, not just
one film. For the magazine cover I used Bold Eagle CG which is a totally
different font, but it would unconventional of magazines to use the same font
as the other two media products.
This is the font used for both the teaser trailer and
the poster.
This is the font used for the magazine
cover.
The tagline used for the poster and the
teaser trailer is ‘Don’t be part of their plan’. It is direct, engaging and
fearful. Using the same tagline on both of these media platforms makes the
audience associate this tagline with the film, if the start seeing or hearing
it everywhere, the start to think about the film and what this ‘Plan’ is. There
is no tagline for the magazine cover, however if there was a tagline it would
not be ‘Don’t be part of their plan’, it would be a tagline that reflects what
the magazine does due to the magazines independence of the film.
This is on the poster
This is the same tagline used in the teaser trailer
The main central image used in the poster
is a picture taken on the same bridge that the main character in the film is
running across in the teaser trailer. I took pictures of him running to get a
sense of continuity with the trailer and the poster.
Image used in the poster
Images from the teaser trailer
However, I did not use the same image in my
magazine cover. I could have used it, as it would not have gone against conventions;
magazine covers often have images from films. However, I decided to take a
picture of Max Steele, the actor, not as his character in blueprint. This is
because the main feature of the magazine was of max Steele so I felt it was
right to have an image of him and not his character. If the main feature was
primarily about Blueprint, I would have used an image from the film or Max in
character.
The image used in the magazine cover was of
Max Steele.
I used the same credits/billing on my
poster and my teaser trailer. This is because the use of billing/credits is
conventional to both media products and there is nothing you can really change
about them. They both include the same information. The only thing I did
differently was, in the teaser trailer I spaced it out over two shots, where as
in the poster I have it all in one paragraph. The magazine was only doing a feature
on the magazine, and would never have credits/billing of any film it was
covering. This also goes the same for the company logos of which I used in both
the poster and teaser trailer. The website is also alike in both the poster and
trailer, however on the poster it is red (to match the colour scheme) whereas
in the trailer it is white.
The credit/billing, website and company logos on the
poster.
The credits/billings, website and company
logos shown over two shots in the trailer.
The date of release is different on the
poster than it is on the trailer. The teaser trailer is very early on in the
campaign, so it simply states it coming out in ‘summer 2012’, this is vague as
it is just slowly getting the film out to the public. The poster has an exact
date of August 7th. This shows it is further down the campaign; also
more proof of this is the fact that there are reviews so it has been watched by
critics. The magazine’s release date is March of 2012 so it is quite near
release but not as close as the poster, however not as far away as the teaser
trailer. The magazine’s feature is not a review of the film as they have not
seen is but a preview with an exclusive interview of the main actor.
Release date on the poster.
Release date of the magazine.
Vague release date on the teaser trailer.
No comments:
Post a Comment