Creating a tagline

I now have to create my own tagline. These are some of the ideas I have had:

• 'What would you do if you were part of their plan?' - It is directly addressing the audience, a rhetorical question and links to the title of the film implying there is a big plan.

• 'Time to go off plan' - Use of the word 'time' and 'plan', references the title. It is short and punchy,

• 'What if you were part of something bigger?' - Directly addressing the audience, a rhetorical question and references the title.

• 'Run while you still can' - Uses 'run', it is directly addressing the audience and implies a threat with a time limit.

• 'The crime is just the beginning' - It is mysterious and references the genre with the use of 'crime'

• 'They will control you' - Directly addresses the audience, and references the title with the use of 'control'. It also makes it seem like there is no hope.

• 'We are all targets' - Use of 'target' references genre. The use of 'We' implies it is inevitable, creating fear.

• 'Don't be part of their plan' - Shows there is a threat, but there is a solution. Use of the word 'plan' references genre, and it directly addresses the audience.

• 'Take control of your destiny' - Use of 'control' references genre.

I will conduct a focus group to help me work out what tagline to use.