Magazine Name

After looking at many examples and doing a lot of thinking I have singled my choice of name down to a shortlist of 5. They include:

• Popcorn
• Film Focus
• Film Mag
• Movie Fanatic
• Lights, camera, action

I did a focus group using a sample of people of all ages, living all around London and both genders. They rated each title out of 10. These were the results (with comments):

Popcorn - 5.4 (Was said to be too cheesy)

Film Focus - 8.2 (Direct, clear and catchy)

Film Mag - 6.4 

Movie Fanatic - 6.8

Lights, Camera, Action - 7.1 (Not catchy enough or easy to remember)

This focus group has shown me that 'Film Focus' will be the name of my magazine. This name is easy to remember, clear and is perfect for a mainstream magazine (it is similar to Total Film).

Focus Group -Tagline

I conducted a focus group on my taglines. I took a sample of 34 people, mainly those who were male aged 17-30 as this is my target audience. However, I involved women and other ages to broaden my demographic.

• 'What would you do if you were part of their plan?' - 5

• 'Time to go off plan' - 3 (Was said to be too action like)

• 'What if you were part of something bigger?' - 5

• 'Run while you still can' - 4.3

• 'The crime is just the beginning' - 2 (was said to be the wrong type of thriller)

• 'They will control you' - 6.3

• 'We are all targets' - 6.8

• 'Don't be part of their plan' - 7.3

• 'Take control of your destiny' - 4.5

The top 3 taglines that were chosen were 'They will control you' (6.3), 'We are all targets' (6.8), 'Don't be part of their plan' (7.3). I will consider the results when making my final decision in the next coming days.

Creating a tagline

I now have to create my own tagline. These are some of the ideas I have had:

• 'What would you do if you were part of their plan?' - It is directly addressing the audience, a rhetorical question and links to the title of the film implying there is a big plan.

• 'Time to go off plan' - Use of the word 'time' and 'plan', references the title. It is short and punchy,

• 'What if you were part of something bigger?' - Directly addressing the audience, a rhetorical question and references the title.

• 'Run while you still can' - Uses 'run', it is directly addressing the audience and implies a threat with a time limit.

• 'The crime is just the beginning' - It is mysterious and references the genre with the use of 'crime'

• 'They will control you' - Directly addresses the audience, and references the title with the use of 'control'. It also makes it seem like there is no hope.

• 'We are all targets' - Use of 'target' references genre. The use of 'We' implies it is inevitable, creating fear.

• 'Don't be part of their plan' - Shows there is a threat, but there is a solution. Use of the word 'plan' references genre, and it directly addresses the audience.

• 'Take control of your destiny' - Use of 'control' references genre.

I will conduct a focus group to help me work out what tagline to use.

Tagline Research

To help me create my tagline I had to research different thrillers and their taglines.

• Inception: Your mind is the scene of the crime

• Minority Report: Everybody Runs

• The Bourne Identity: He was the perfect weapon until he became the target

• XXX: A new breed of secret agent

• 2 Fast 2 Furious: How fast do you like it?

• Doppleganger: Sometimes love can be a killer

• Phone Booth: Your life is on the line

• Taken: Time is running out

• The Adjustment Bureau: Fight for your fate.

• Unknown: Take back your life

• Inside Man: It looked like the perfect bank robbery. But you can't judge a crime by its cover.

• The Manchurian Candidate: Everything is under control

• Hostage: Would you sacrifice another family to save your own?

• Assault on Precinct 13: Unite and fight

• The Ghost Writer: Read between the lines

• Lord of War: Where there's a will. There's a weapon.

• The Da Vinci Code: Seek the truth

• Shooter: Yesterday was about honour. Today is about Justice.

• Valkyrie: Many saw evil. Thy dared to stop it.

• Knowing: What happens when the numbers run out?

• Angels & Demons: Tell the world the truth.

Words such as 'Time', 'Fight', 'Crime', 'Run' and 'Target' reflect the genre most. Most of the taglines are direct and create a feeling of unease. I will take all of this analysis into account when creating my own tagline.

Final Font

After a a lengthy focus group, I have decided to use the 'Dislexia' font. It scored an average of 8.7 out of 10 when rated by a group of people many in the age bracket and demographic of my target audience. The '1942 Type Writer' (7.6) and 'Telegrapham' (7.4) fonts were the nearest to it in rating but 'Dislexia' was the clear winner (and my personal favourite). The main comments from the focus group were that it was 'mysterious' and 'unnerving'. You can see the font below:

Font Research

I looked at previous thriller films and font websites to research what type of font I will use for my poster and trailer. I will use the same font for the two media platforms that the distribution company would control to create a sense of continuity and branding to help market my film. After hours of research, these are the fonts I narrowed down to be most likely to be used in my film. I will be doing a focus group to help me decide on my final decision.

 

Fonts for my Poster and Teaser Trailer

 Here are the websites I used to find the fonts that I wanted for my teaser, poster and magazine cover.
www.fontyukle.net
www.dafont.com
www.linotype.com
www.1001freefonts.com
www.urbanfonts.com
www.fontspace.com