Poster Design Ideas

Part of the marketing campaign is to create a poster, so I sketched five possible layouts. Here they are:

 

List of Poster Conventions

The research and planning I have been doing about the conventions of a poster have shown me a lot about what a poster should have on it. From the exercise I have compiled a list of conventions, not all of which I will use in my poster, but they will act as a guideline when creating my poster.

Having researched these and other posters, the following conventions appear frequently and I will make sure I will use them in my poster.

• Images (Stars/Characters, Scenes from the film)
• Quotations from magazines/newspapers reviews (showing target audience)
• Taglines
• Release Date (Sometimes vague e.g. ‘Coming Next Summer’)
• The title (always the biggest text on poster)
• Logos of companies involved in making the film
• Website
• Reference to source material
• Images of stars
• Eye Candy (Male or Female/Explosions/Action)
• Star Ratings
• Certificate
• Merchandise (e.g. soundtrack)
• Awards and nominations
• Reference to other films
• Credits / Billing
• Sound Logos
• Director
• Mise-en-scene (referencing genre)

When creating my poster I will always refer back to this list of conventions.

Poster Conventions

The last poster I have analysed is 'The Kings Speech'. This poster, and the rest of the posters I looked at helped me to figure out how I will present my poster, as there are many conventions that nearly all posters of a variety of genres have.

Poster Conventions

I decided to look at another poster from a different genre and I found that it shares the same conventions as the other posters I have looked at. 'Inglourious Basterds' is a war film.

Poster Conventions

I decided to analyse and annotate a poster from a different genre, to see if the conventions were the same regardless of genre - the film is 'No Strings Attached'. It is a Romantic Comedy.

At this stage I just want to see the conventions of posters from a variety of genres, rather than the conventions of genre.

Many of the conventions from this poster, are similar to those found on the Tintin poster, despite the fact that they are from different genres.

Poster Conventions

Posters are an integral part of a film's marketing campaign, and like any media text they have conventions that crop up time and time again. For my first task I took the poster for Tintin and analysed the conventions of a poster.

Brief

For my A2 media studies project, I am creating a film marketing campaign including:

• Teaser Trailer
• Poster
• Magazine Front Cover

I will be posting all of my research and planning on this blog to keep you updated with my progress. I will be starting with research and planning with my posters.